Desk Report: Daraz Bangladesh has officially launched its much-anticipated 6.6 Mid-Year Shopping Fest, offering customers across the country an opportunity to enjoy significant savings, exclusive brand promotions, and attractive rewards. The campaign went live on June 5 at 8:00 PM and will continue until June 10, 2026.

The six-day shopping festival features a wide range of offers across multiple product categories, including electronics, fashion, FMCG, home appliances, health and beauty, and lifestyle products. Customers can enjoy discounts of up to 80 percent through Mega Deals and Flash Sales, while Hot Deals offer savings of up to 70 percent. Additional benefits include site-wide delivery discounts, free delivery on selected products, and special discount vouchers designed to make online shopping more affordable and convenient.

Adding excitement to the campaign, Daraz has partnered with Harpic to launch a special shopping contest running from June 6 to June 15. Participants will have the chance to win a Samsung 55-inch Smart TV and a Realme C100i smartphone. The contest will reward top-performing shoppers based on campaign participation criteria, creating more opportunities for customers to win while shopping.

As part of the launch celebrations, Daraz is introducing a limited-time Brand Rush Hour event, offering exclusive discounts from leading brands for six hours on the campaign’s opening day. Shoppers can also look forward to special brand-focused promotions, including Walton Brand Day on June 7 and Dettol Brand Day on June 8, featuring exclusive offers from some of Bangladesh’s most trusted brands.

Throughout the campaign, category-specific promotions will be held on weekdays, enabling customers to access curated deals tailored to their daily needs and preferences.

Daraz is also strengthening its Everyday Low Price (EDLP) proposition through the Daraz Choice channel. Customers purchasing through Daraz Choice can enjoy benefits such as “Buy 3 Get Free Delivery” and “Buy 5 Get 1 Free Gift with Free Delivery,” providing additional value on everyday essentials.

The 6.6 Mid-Year Shopping Fest is supported by several prominent partners. Dettol, Unilever, and Himalaya have joined as Exclusive Platinum Partners, while Marico is participating as a Gold Sponsor. Emami and Godrej have come on board as Silver Sponsors, contributing to the campaign’s wide range of trusted products and promotional offers.

To make shopping even more rewarding, Daraz has partnered with several financial institutions. Customers using eligible cards from Eastern Bank PLC, Midland Bank PLC, and Southeast Bank PLC can access exclusive collectible vouchers and enjoy additional discounts on qualifying purchases during the campaign period.

Daraz Bangladesh has invited customers nationwide to explore the campaign through the Daraz app and dedicated campaign page, where they can discover daily deals, exclusive brand offers, and reward opportunities. Customers are also encouraged to follow Daraz Bangladesh’s social media channels for the latest updates and campaign highlights.

With substantial discounts, exclusive brand promotions, rewarding contests, and enhanced shopping benefits, the Daraz 6.6 Mid-Year Shopping Fest promises to be one of the country’s biggest online shopping events of the year.